Job Description

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Mandatory Hotel experience no less than 5 years.

Responsible for coordinating and managing of all functions in the Sales & Marketing department, in accordance with hotel standards. Coordinate and manage all Sales & Marketing activities as directed by his manager in regards to marketing, advertising, promotion, account management/generation, sales process, networking, and yield revenue management.

REPORTS TO: General Manager/VP


Internal: Sales staff, General Manager/VP, Executive Committee Members, Reservations, Front Desk Clerks, Conference & Banquet Manager,

External: Hotel guests/visitors, hotel clients, corporate, business associate, visitors bearue and social contacts


1. College degree.
2. Experience as Sales Executive.
3. Computer literate.
4. Knowledge of budget preparation and cost controls
5. Compute accurate mathematical calculations.
6. Fluency in English both verbally and non-verbally.
7. Ability to:
• Perform job functions with attention to detail, speed and accuracy under pressure of tense/confrontational situations.
• Enforce hotel's standards, policies and procedures with hotel staff.
• Prioritize and organize.
• Be a clear thinker, remaining calm and resolving problems using good judgement.
• Follow directions thoroughly.
• Understand guest’s service needs.
• Work cohesively with co-workers as part of a team.
• Work without direct supervision.
• Maintain confidentiality of guest information and pertinent hotel data.

1. Fluency in a foreign language,
2. Previous experience in Sales and Marketing


1. Maintain complete knowledge of and comply with all departmental policies/service procedures/standards.
2. Maintain complete knowledge of correct maintenance and use of equipment. Use equipment only as intended.
3. Anticipate guests’ needs, respond promptly and acknowledge all guests, however busy and whatever time of day.
4. Maintain positive guest relations at all times.
5. Resolve guest complaints, ensuring guest satisfaction.
6. Monitor and maintain cleanliness, sanitation and organization of assigned work areas.
7. Maintain complete knowledge at all times of all:
a. Hotel features/services, hours of operation.
b. Daily house count and expected arrivals/departures.
c. Scheduled in-house group activities, locations and times.
8. Access all functions of computer system.
9. Answer department telephone.
10. Check daily email and faxes for reservations and enquiries and respond promptly and keep track record for follow up.
11. Work closely with the Visitors Bureau in both Erie & Crawford Counties to ensure their regular awareness of our product and packages and by turn listed in their websites.
12. Review the daily business levels, anticipate critical situations and plan effective solutions to best expedite these situations.
13. Prepare weekly plan and sales calls program. Able to adjust the plan throughout the week to meet the business demands and needs.
14. Ensure that the sales calls reports to be done for every sales call, bearing all information related to the call.
15. Coordinate all conference and banquet request with the Food & Beverage management to ensure proper quotation, and responsible of coordinating the event requirement and function.
16. Attend all Sales Blitz planned by management or recommended by Visitors Bureau to be executed out of town.
17. Attend daily briefing with management and review all plans & information pertinent to the day's business.
18. Attend Trade Fairs out of Town when needed to sell the product.
19. Constantly build up market knowledge and awareness of the activities that the hotel could participate in and create necessary packages and promotions.
20. Build track record of all advertisements taking place to ensure effectiveness of the media used.
21. Maintain the current packages designed and work closely with the management to create further packages suits the hotel and town activities and attractions.
22. Focus on results and feedback of each function, package or promotion to build market awareness of guest needs and satisfactions.
23. Build and update the data of the corporate accounts and sales leads list to constantly improve our market share and to ensure efficient mailing list for required mailing campaign.
24. Work closely with the General Manager and Owner on property marketing programs, including the development of all collateral materials for advertising and website update.
25. Work closely with the General Manager and Owner in the coordination of media placement in conjunction with those recommendations made by the advertising agency
26. Serve as the primary approval for all expenditures within the sales and marketing budget
27. Assist in the establishment of departmental short and long-term goals to ensure market share and increase profitability
28. Monitor demographic factors affecting appropriate markets
29. Manage, oversee, follow up and consist on all daily sales & marketing activities
30. Ensure that the property's interests are well represented in the business travel market
31. Actively participate in the Executive Committee, Planning Committee, and Revenue Committee
32. Assist the management in update and renew all reservation website annual membership, and make sure to monitor the inventory and rates regularly.
33. Prepare and submit daily/weekly departmental action plan and follow ups.
34. Attend front desk shifts when needed and react to all customer service needs.
35. Build constant excellent relation with current key accounts, and always search for key prospects.


Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

Important Notes

Mandatory Hotel experience no less than 5 years.